The Wholesale Applications Community (WAC) was an organisation that was set up to create a unified and open platform to allow mobile software developers to more easily write applications usable on a variety of devices, operating systems and networks.
[4] WAC was preceded by the OMTP and it completed its acquisition of the Joint Innovation Lab on 1 October 2010, accelerating the commercial launch of WAC-enabled application stores and put it in a position to be fully operational and commercially running before the end of 2010.
[5] On the 27 of July 2010, WAC announced that it would "join forces"[6] with JIL and completed the acquisition on 1 October 2010.
One potential problem raised was whether a unified platform was possible in a market fragmented by different device manufactures and carriers that provide different functionality and update at different times or not at all.
To do this requires adherence to a core set of Web technologies and have the ability to distribute to a base larger than that served by a single device or OS.