[3] They refrain from including difficult, political or legal terms in their slogans and make their messages as catchy and short as possible.

WhyEurope trigger positive emotions in their audience by connecting political issues to every-day topics such as love or happiness.

[4][5] They believe that Positive Populism is to be seen as a simple and emotional communication style, but sustains a foundation of hard facts and evidence.

[12] Commissioner Günther Oettinger, then responsible person for the EU budget, replied that the Commission has not funded WhyEurope in any way and the name were not found within the central accounting system.

[13] When EURACTIV first discovered the WhyEurope Twitter account a few days ago, we were puzzled by the freshness of the pro-European messages, in stark contrast to the EU’s usually boring official communications.November 2017, WhyEurope has been awarded European Public Communication Award by the European Committee Of The Regions.