[1] Francis joined the original lineup of Aiden in 2003 as their bassist and replaced Steve Clemens as lead vocalist later that year.

He became the creative force behind Aiden and, for the 2015 final album and tours, was the only member of the original lineup still in the band.

During Aiden's hiatus from 2012 to 2015, Francis' primary musical output was William Control, and he has returned to this project full-time.

[7] According to accusations made by multiple women, Francis only purported to practice BDSM; in fact, they claim, he physically and emotionally abused women, ordered many of them to get matching tattoos of his initials, and even demanded contracts from his sexual partners or “slaves,” signed in their own blood.

There is no limitation to what kind of pain I am willing to endure for my Master.”[7] Controversy for his project William Control also occurred when he faced more accusations of creating a "sex cult" that included sexual abuse, date rape, extortion, grooming underage girls, and the tattooing of his name and initials on girls' genitalia as a form of "branding".