Francis was signed to Victory Records before starting his own independent label, Control Records, and, as William Control, has released five full-length albums (Hate Culture, Noir, Silentium Amoris, The Neuromancer and Revelations (split into four separate EPs)), an EP (Novus Ordo Seclorum), two acoustic albums (Skeleton Strings and Skeleton Strings 2), two live DVDs (Live in London Town and Babylon) and a remix album (Remix).

[6] In June 2018, Control temporarily ceased work due to accusations of sexual assault and the formation of a "sex cult" with women, some of whom were fans of his.

[8] He invited friends (including Ash Costello of Orange County rock band New Years Day and Jeffree Star)[12][13][14] and fans to come up to the studio and record vocals for part of the album.

The sole single from Noir was "I'm Only Human Sometimes"[17] Later in 2010 Control released a series of spoken word tracks through iTunes, all works by Edgar Allan Poe.

[24] In June 2012, William Control headlined their own New Faith Tour, playing shows in the UK, the Netherlands, and France.

[27][28] The film features a live show, shot at the O2 Academy Islington, as well as behind-the-scenes footage and interviews from two other dates.

[29] October and November 2012 saw the band supporting The Birthday Massacre on their American tour, alongside Aesthetic Perfection.

[30] William Control appeared as special guest on The Church Of The Wild Ones US Tour with Black Veil Brides in early 2013.

In November, William Control headlined the Friday night at Whitby Goth Weekend,[37] after playing a support slot at the festival in April.

[38] On October 1, 2013 Control announced that the next studio album would be called The Neuromancer, and that it was slated for release in early December 2013, just before the start of the US Revel Without A Cause Tour.

In spring 2014, and again from October–December 2014, William Control supported the aggrotech band Combichrist on both the American and European legs of their We Love You Tour.

[51] This DVD was released as Babylon, and featured Andy Biersack of Black Veil Brides and Ash Costello of New Years Day.

[55] It was around this time that the new William Control velvet rose logo was launched, inspired by lyrics from Adore (Fall In Love Forever), off The Neuromancer.

[64] Francis began teasing fans with snippets of new music from the fifth studio album in video clips on Instagram and Facebook.

He worked on the album with Kenneth Fletcher and Axel Otero of Lay Your Ghost at his home studio in spring and summer of 2016.

[67] "The Monster", the first single from the band's The Pale EP (the first of four that make up the album Revelations), was released as a YouTube video[68] on September 5.

Several US dates for October and November 2016 were then announced, after the planned full US tour fell through, including a performance on JBTV.

[69][70][71] The Pale, completed by tracks "Confess", "When The Love Is Pain" and "Mother Superior", received its full release on October 14, 2016.

In April 2017, the band completed a European tour supporting Aesthetic Perfection, with Crilly Ashes standing in for Kenneth Fletcher on keyboards.

It includes a William Control cover of "Running Up That Hill"[96] Kate Bush and "The Night Is Ours"[97] by The Neuromantic Boys.

[98] Pre-orders for the third installment in the Revelations series, The Red, began through the Control Merch website (as well as on digital channels such as iTunes, Amazon and Spotify) on June 30, with the EP being released on July 14.

However, they left the tour before it finished, with Francis announcing his retirement from touring/music to concentrate on his clothing businesses and Control Records.

This was after a wave of allegations went viral online, after multiple women accused William on incorrect BDSM practices, manipulation, coercive control and grooming.

Guest vocalists included Axel Otero of Lay Your Ghost, Lvci (both signed to Control Records),[102][103] and Crilly Ashes.

[110] The track was noted by his prior accusers to contain lyrics that suggested it was meant to taunt them and encourage them to commit suicide.

[112] Beginning on March 15, 2019, Control released a series of videos on YouTube confronting his accusations and presenting his side of the story and what he claims to be personal evidence.