Will Guidara

A native of Sleepy Hollow, New York, Guidara graduated from the Cornell University School of Hotel Administration in 2001.

He then went on to various roles in Danny Meyer's Union Square Hospitality Group, including at Tabla, Café 2, and the restaurants at the Museum of Modern Art.

[2] In April 2017, Guidara and Humm opened Made Nice, a fast-casual restaurant in New York's Nomad neighborhood.

[7] Guidara's book Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect was published in 2022.

[citation needed] The book is featured in the TV series The Bear, when the character Richie reads it in the episode "Forks".