William Lyon Benoit (born March 17, 1953)[1] is an American scholar in the field of political communication.
He also holds a PhD from Wayne State University.
[3] He is a distinguished professor of Communication Studies at the University of Alabama at Birmingham.
He was a faculty member at the University of Missouri for twenty-four years.
[4] He is known for developing image repair theory (originally called "Image Restoration") and for applying it to anecdotes in various real-world contexts.