[4] Coors' oldest daughter Geraldine committed suicide on August 5, 1983, at the age of 40 after suffering from depression.

Coors climbed Mount Kilimanjaro in 1974 at age 58, as part of his pursuit of physical and spiritual health in the 1970s.

[3] Coors was criticized for remarks he made on February 23, 1984, in a seminar held by the Minority Business Development Center in Denver.

[11][12] An informal boycott of Coors was announced by the NAACP during a March 2 meeting in Los Angeles.

[13] At least 500 liquor stores in Southern California joined the NAACP boycott, which was suspended five days later when they reached an agreement with the company.

[13] In October, the company negotiated a similar agreement with American GI Forum and La Raza for $300 million.

[14] In 1987, Coors dropped his libel suit after the Rocky Mountain News printed an article commending Coors' good record with the minority community, and expressing regret for the headline over the February 24, 1984 article.