William John Storey

William John Storey (born 13 September 1978) is a British businessman, from Richmond on Thames.

[1][2] He founded a sports management company, William Storey management, though some of his filings at Companies House describe him as a 'Computer Consultant', and he traded for many years as 'Tryfan Technologies', an IT consultancy.

[3] Storey managed the boxer Frank Buglioni,[4] with whom he founded a fashion company named Danieli Style, and was part of an ill-fated sponsorship deal between the Haas Formula 1 team and Rich Energy.

[5][6] Storey led efforts to return the Rich Energy brand as a Formula 1 team sponsor in 2021[7] without success.

[8] In July 2020, Storey said he was part of a consortium who were trying to purchase Sunderland Association Football Club,[9][10] though the Roker Report said the claim did not "stack up",[11] and former club CEO Jim Rodwell declined to comment upon his involvement.