He was noted for inventing the Afro pick and developing the forerunner to the Jheri curl hairstyle.
[5] Morrow's company and barbershop were located on Market Street in San Diego from the 1960s through 1990s.
He first established the Black radio station XHRM 92.5 in 1979, before starting the San Diego Monitor newspaper in 1986.
[5][9] Various items in his collection of antique hairstyling tools were displayed in a museum exhibit about African American hair culture at the California Center for the Arts, Escondido, in 2016.
[2] Cheryl succeeded her father in managing the San Diego Monitor and running the California Curl Company after his retirement.