Although a contemporary typeface, Willow is the reminiscent of the Scottish Arts and Crafts style made popular by painter and social reformer Jessie Marion King (1875–1949), and architect and designer Charles Rennie Mackintosh (1868–1928) of the Glasgow School.

Willow Regular was designed by Joy Redick in 1990, and is part of the Adobe Originals Woodtype Collection.

This features a modified letter "O" and slightly closer character spacing than the original.

It featured in the display signage for the Broadway play (Oscar Wilde's "The Importance of Being Earnest") in which Mary Jane Watson (Kirsten Dunst), Peter Parker's on-off girlfriend, was appearing.

Raimi became a big fan of Mackintosh's work and specifically asked for this font to be used in the making of the signage.