[2] Crouwel began his career in 1955 creating exhibition, graphic, and product designs along with Kho Liang Ie.

From 1964 onwards, Crouwel was responsible for the design of the posters, catalogues and exhibitions of the Stedelijk Museum in Amsterdam.

However, as unreadable as it was, it made a comeback in 1988 when designer Brett Wickens used a version of the font on the sleeve of Substance by Joy Division.

In the 1950s he worked as a teacher at the Royal Academy for Art and Design in 's-Hertogenbosch (currently called Akademie Voor Kunst en Vormgeving St. Joost or AKV|St.

[citation needed] Crouwel's graphic work is especially well known, and respected for the use of grid-based layouts and typography that is rooted in the International Typographic Style.