Wimm-Bill-Dann Foods

Wimm Bill Dann Foods (Russian: Вимм-Билль-Данн) is one of Europe's largest dairy products companies.

[2] The company was established in 1992 by Sergei Plastinin [ru] (the father of fashion designer Kira Plastinina) and Mikhail Dubinin.

[5] In response to a decline in the census of dairy cattle in Russia, the company spent US$7 mm in 1999 to modernize its suppliers' milking and refrigeration equipment.

[11] The deal was completed in several stages entirely (100%) by December 2011 through a multi-stage acquisition from founding shareholders, management and free float.

PepsiCo hired the law firm of Gibson, Dunn & Crutcher to conduct an investigation of Wimm Bill Dann, which revealed widespread compliance issues including potential Foreign Corrupt Practices Act violations.

[12] Wimm-Bill-Dann owned 36 manufacturing enterprises producing dairy products, juices and mineral water, as well as sales centers in more than 25 cities in Russia and CIS countries.

The main trademarks are: "J-7", "100% Gold Premium", "Favorite garden"("Любимый сад"), "House in a village"("Домик в деревне"), "Jolly Milkman"("Веселый Молочник"), "Agousha", in total over 1000 names of dairy products and more than 150 names of juices, fruit nectars, non-carbonated drinks.