The book presents Adams's theory that Donald Trump's victory in the 2016 United States presidential election was due to Trump being a "master persuader" with a deep understanding of persuasion and the human mind.

He wrote Win Bigly to analyze Trump's tactics and offer guidance to improve readers' communication skills.

[4] Florida Today described the subject matter as "something of great value in today’s media-saturated environment,"[3] and Publishers Weekly thought Win Bigly was "highly readable" and handled in a skillful and humorous manner.

[5] Politico found the book to be "an oxygen-free cubicle into which is piped a barking infomercial for the president.

"[6] Win Bigly was a best-seller and brought increased attention to Adams' blog; Michael Schein speculated that Adams exploited Trump's popularity to protect his career as the newspaper industry declines.