Founded by the publisher, Tyler Brûlé, and headquartered in Zürich, Switzerland it focuses on narrative-based advertising and branding projects.
[4] In 2001, the same year Tyler Brûlé became the youngest ever recipient of the British Society of Magazine Editors' Lifetime Achievement Award,[5] Winkreative was hired to design the "look and feel" of Swiss International Air Lines at their relaunch, after the collapse of Swissair.
[6] The rebranding project went beyond just a new look for Swiss International Air Lines, extending to the cabin's lighting and even crew uniforms.
[7] Today, the agency is a wholly owned subsidiary of Winkorp AG, also the Swiss parent company of Monocle and Trunk Clothiers.
[8] Other past and present clients include TOTO, Tag Heuer, Sky News, Stella McCartney, and Porter Airlines.