[1] Winning Bicycle Racing Illustrated was founded by Belgian journalist and publisher Jean-Claude Garot, who had previously created the weekly newspaper Pour [fr].

Based in Brussels, Winning began as an English-language magazine first and only sold in North America, with its first issue released in July 1983.

The US version of Winning was edited by Rich Carlson, a passionate cyclist devoted to covering the sport.

Garot, at the same time, also published "Triathlete Magazine" with US editor Lisa Park.

Among the great accomplishments of Triathlete Magazine, was the 1993 internet live streaming of the Wildflower Triathlon, orchestrated by Bill Streed, the magazine's avant-garde and progressive content director.