The network was created in 1996 when Westinghouse Broadcasting (Group W) gained broadcast rights to both the Milwaukee Bucks and Milwaukee Brewers.
The Bucks games were first broadcast in January 1996 under the name Bucks Network, but the name was changed to Wisconsin Sports Network a few months later once the broadcast rights to the Brewers were obtained.
When not broadcasting live games, the schedule was filled with programming from NewSport.
[1] In 1997, Midwest Sports Channel (owned by CBS, which had just purchased Westinghouse) assumed responsibility for producing and distributing games on the network.
This article about a television station in Wisconsin is a stub.