The modern fair takes place in August (occasionally beginning late July) and lasts 11 days.

[4] Sponsored by the state's Agricultural Society, it was held on a six-acre plot along the banks of the Rock River.

[6][7] The fair added new attractions each year, and in 1869, there was a fire engine demonstration where boxes, barrels and a large wooden building were set aflame.

[12] The Milwaukee Mile is a one-mile paved oval racing circuit on the grounds of the State Fair.

Agricultural exhibits of horses, cattle, sheep, chickens and other animals are featured every year at the fair.