Until 1988, he wrote reports for this news agency and acted as an editor for association football and ice hockey, covering numerous World and European Championships and Olympic Games.

After the successful completion of his application, on 1 January 2001 he was made Executive Vice President and Press Officer of the 2006 FIFA World Cup Organizing Committee.

On 15 September 2006, he was appointed as successor to Bernd Pfaff as the director at the DFB responsible for the areas of team management, youth, talent and coaching.

[4] He worked closely in this position with Germany national football team manager Oliver Bierhoff and DFB sporting director Matthias Sammer.

[15] On 25 July 2016, FIFA's ethics committee has announced a one-year ban from all football-related activities for Wolfgang Niersbach for failing to report potential misconduct surrounding the award of the 2006 World Cup to Germany.