In 2012, Wolverine World Wide added Saucony, Keds, Stride Rite and Sperry Top-Sider to its list of brands, after acquiring the Performance Lifestyle Group of Collective Brands in a $1.23 billion transaction that also involved the sale of Payless ShoeSource and Collective Licensing International to private equity firms Blum Capital Partners and Golden Gate Capital.

[3] Hirth and Krause bought a small leather shop in Grand Rapids, Michigan, starting with a capital investment of $2,900.

[12] In the same year Wolverine World Wide converted Stride Rite to a licensed brand operated by New York City-based Vida Shoes International.

As of December 29, 2018, Wolverine World Wide operated 80 retail stores in the U.S. and Canada and 42 consumer-direct eCommerce sites.

"[14] Wolverine World Wide operated various PFAS dumpsites throughout Belmont and Rockford that contaminated the drinking water of hundreds of residents.

[15] In February 2020 Wolverine settled Grand Rapids federal court action by agreeing to pay $69.5 million to provide town-supplied drinking water to affected residents.

[16] In 2019, Wolverine World Wide reorganized into two operating segments:[17] The company acquired British athleisure retailer Sweaty Betty in 2021[18] and divested its Keds and Sperry brands in 2023–24.