Sweaty Betty is a British retailer specialising in women's activewear, founded by Tamara and Simon Hill-Norton.

In August 2021, Sweaty Betty was bought by American apparel manufacturer Wolverine Worldwide.

[2] Sweaty Betty was founded in 1998 by Tamara and Simon Hill-Norton with one boutique in London's Notting Hill.

In 2006, Sweaty Betty opened their first concession in Selfridges and now feature in the in-store Body Studio – this was later followed by one in Harrods.

[4] In August 2021, Sweaty Betty was bought by publicly traded American apparel manufacturer Wolverine Worldwide for £300 million.