The magazine focused on celebrity stories, fashion trends, creative cooking, advice, fiction, medical tips and current events.

The first cover was artwork featuring a child offering up a pink hyacinth snipped from her mother's favorite pot plant, sending a message to readers to "come and join the fun".

[5] In 1950 the magazine gained Alice Mabel Jackson, previously employed by The Australian Women's Weekly, as an editor.

[21] In 2014, television presenter Grant Denyer began legal proceedings against the magazine after it claimed he and his wife were in a rehab facility in Thailand for methamphetamine addiction.

[22] In 2014, Woman's Day was criticized on the Australian Broadcasting Corporation's Media Watch, in which it was described as "garbage journalism" for the use of sensationalist headlines and content.