It features a variety of true stories submitted by readers, as well as recipes, fashion, tips, health news and a pull-out puzzle book, with the chance to win prizes by entering by post or online.

It is aimed at a mainly female demographic,[2] but is popular with all ages and genders.

It has become famous and won awards, for its outlandish cover lines.

It has an average of 754,000 readers every week (EMMA survey May 2017), making it one of the best-read magazines in Australia.

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