Wonderbly, previously Lost My Name,[1] is a technology and publishing business that produces personalized books for children and adults.

[3] The initial product published by Wonderbly, The Little Boy/Girl Who Lost His/Her Name[4], is a personalised picture book for readers whose age ranges between two and six years old.

Wonderbly's third title, Kingdom of You,[16] is a personalised picture book based on a child's favourite things.

Wonderbly was founded by Asi Sharabi, former advertising exec;[18] Tal Oron, creative technologist; David Cadji-Newby, a television writer and novelist; and Pedro Serapicos, an illustrator and graphic designer.

[23][24] The company won recognition in Series 12 of BBC's Dragon's Den,[25][26] where two of the co-founders appeared on British and Australian television to secure a record breaking investment.