Known until 2005 as E. Wong, it was started as a small store in 1942 by Chinese Peruvians in a residential area of the Miraflores District in Lima.

In 1942, Erasmo Wong Chiang Moreno, a Chinese-Peruvian, opened a store at a corner on the tenth block of 2 de Mayo Avenue, in a residential area in San Isidro, a district of Lima.

The family business was succeeded by a store operating under the name of "E. Wong" at an old house at the Óvalo Gutiérrez, a roundabout in Miraflores, which opened in 1982.

In 1993, the company purchased two competing chains, Galax and Todos, expanding again in 1995 and operating 15 stores by 1999 with the inauguration of another building in Las Gardenias neighbourhood in Santiago de Surco.

[7] The Gran Corso de Fiestas Patrias, a large parade held annually a few weeks before July 28, the day of Peruvian independence, is organized by Wong and attended by more than 100,000 people.