The strategic growth area extends to approximately 1,130 hectares (2790 acres) and is bounded by the M5, A44, the North Cotswold and Birmingham to Bristol mainline railways and Stoulton to the east.

Several neighbourhoods will be planned throughout the site which will be linked to the social and community facilities by a network of safe and convenient pedestrian and cycle paths.

The ‘Living Locally’ concept will also be applied which means that everyone will be able to meet their daily needs within a walkable catchment of 20 minutes.

A revised business case was submitted to the Department for Transport's (DfT) Rail Office, who gave their formal support to the project in 2012.

[13] Concerns were raised that the construction of Worcestershire Parkway would lead to reduced services at Worcester Foregate Street.

However, this was rejected in 2014 by the deputy leader of Worcestershire County Council, Councillor Simon Geraghty, who said, "There has been no risk identified by Network Rail to existing railway stations.

"[14] Artist impressions were released in February 2015 and the council said that a planning application had been submitted, with a decision due to have been made during the summer of 2015.

[17][18] A potential legal battle between Worcester County Council and Norton Parkway Developments, who owned the land, started in 2016.

[20] In February 2017, clearance work on the site began, and Worcestershire County Council appointed Buckingham Group Contracting as the developer as part of a design and build deal.

The car park is quieter at weekends than on weekdays, with Tuesday, Wednesday and Thursday showing consistently highest demand.

Indeed, industry standards suggest that suppression of demand may occur when a car park consistently reaches or exceeds 80% of capacity as motorists become concerned that they might not be able to find a space and seek alternative stations or modes of travel.