Word of the year (Norway)

Årets ord (English: Word of the year) is named by the Language Council of Norway, since 2012 in cooperation with the Norwegian School of Economics.

[1] Choices since 2008 have been finanskrise ('financial crisis'), svineinfluensa ('swine influenza'), askefast ('ash stuck'), rosetog ('rose march'), nave (referring to living on benefits from NAV, the public welfare agency, without really needing it) and sakte-TV ('slow-TV').

Since 2012, the language council has co-operated with word researcher Gisle Andersen at the Norwegian School of Economics.

The evaluation of such new words appears most frequently in electronic media text bases and suggestions from the public.

The word was used among youth themselves in 2012, but also among commentators and politicians who expressed worry that young people were abusing the system and not trying hard enough to get a job or start studying.

[6][7] Critics of the choice claimed the word was derogatory and added to the stigmatisation of people who receive welfare benefits.

The high ratings for NRK's live broadcast from the World Chess Championship 2013 have also been seen as part of the slow-TV trend.

[14] The word of the year was det grøne skiftet/det grønne skiftet, referring to economic changes in an environmentally-friendly direction.

Related to the high engagement among youth regarding climate change, Greta Thunberg is named as an example of this movement.