[8][9][10][11] The New York Times reported that Burge chose 17 July "based on the way the calendar emoji is shown on iPhones".

[12] For the first World Emoji Day, Burge told The Independent "there were no formal plans put in place"[13] other than choosing the date.

[15] In 2016, Google changed the appearance of Unicode character U+1F4C5 📅 CALENDAR[16] to display 17 July on Android, Gmail, Hangouts, and ChromeOS products.

[52][53] Maggie Gyllenhaal, Andrew Rannells and Olivia Palermo attended the Pepsi World Emoji Day Red Carpet event in 2016.

[54][55] In 2017, Paula Abdul, Maya Rudolph, Liam Aiken, Jeremy Burge and Fern Mallis at the Saks Fifth Avenue red carpet on World Emoji Day.

[citation needed] In 2016, Twitter noted that Australia's "emoji-loving" Foreign Minister Julie Bishop[68] shared her birthday with World Emoji Day.