The athletes, Daniel Ilabaca, Ryan Doyle, Tim Shieff, Oleg Vorslav, Victor Lopez, Gabriel Nunez, Paul Darnell and Richard King, and the company principals, Victor Bevine, David Thompson and production partner Francis Lyons came together with the stated purpose of bringing the sport of Parkour to mainstream American audiences through television and other media and live formats.
Other member athletes of the WFPF include Brian Orosco, Miguel Southee Jr., King David, Michael Turner and Daniel Arroyo from the U.S. Pip Andersen, Philip Doyle, Ben Jenkin from the UK, Marcus Gustafsson and Filip Ljungberg of Sweden, and Justin "Jet" Sheaffer from the U.S.[1] In 2009, the WFPF partnered with MTV to develop and produce MTV’S ULTIMATE PARKOUR CHALLENGE, a one-hour competitive format special starring WFPF member athletes Daniel Ilabaca, Ryan Doyle, Tim Shieff, Pip Andersen, Brian Orosco, King David, Michael Turner and Daniel Arroyo.
On May 6, 2010, the first of 6 episodes (the first 3 were broadcast live) of ULTIMATE PARKOUR CHALLENGE (or UPC) aired on MTV, with US athlete Brian Orosco replaced by the UK’s Ben Jenkin.
In the weeks leading up to production of the MTV special, there was considerable controversy within the Parkour community both for and against the WFPF over its choice to support a competitive format television show and whether that violated the organization’s mission statement.
In the main, judgment was deferred until the airing of the MTV show, due in large measure to the esteem in which the WFPF athletes are held in the worldwide Parkour community.
In 2018 WFPF launched the World Parkour Championship #WPC series holding their first event in Mardin, Turkey in June in partnership with Case Productions.