[2] Freestyle football is defined as an art and sport, which involves participants creatively juggling a ball using all parts of the body to entertain audiences and outperform opponents; it combines street culture of football tricks, dance, acrobatics and music.

[2] The organisation operates throughout 114 countries (as of January 2019) with the mission of growing awareness and participation in the sport of freestyle football for both male and females of all ages.

The ambition for the sport to be used as a tool for positive social change in communities worldwide.

Events annually receive over 200 million engagements online and connect to audience across the world through social media platforms like Facebook,[7] Instagram,[8][9] and YouTube.

The key events in the freestyle football calendar include:[6] In 2014, Ronaldinho joined WFFA as a global ambassador.