Earlier that year in March, the WWF acquired World Championship Wrestling (WCW), which shortly after began The Invasion storyline, a war between the WWF and the combined faction of former WCW and Extreme Championship Wrestling (ECW) wrestlers called The Alliance.
This culminated at Survivor Series in November where the WWF won The Invasion war, disbanding The Alliance.
[8] As the undisputed champion, Reigns was allowed to appear on both brands; as a result of the 2023 WWE Draft, however, he was drafted to SmackDown, thus making both championships under the Undisputed WWE Universal Championship banner exclusive to the brand.
[20][21] On the June 2, 2023, episode of SmackDown, in celebration of Reigns reaching 1,000 days as Universal Champion, he was presented with a single belt, which features the same "Network Logo" design of the individual titles, but with notable differences.
[22][23] His manager Paul Heyman had continued to carry around the standard WWE and Universal Championship belts until the end of July.
[24] Cody Rhodes would defeat Reigns at WrestleMania XL Night 2 on April 7th, 2024, to win the title, and he has continued to hold the singular Undisputed belt, now with his own logos on the side plates, while continuing the individual lineages of both championships.
However, after reigning WWE Undisputed Champion Brock Lesnar signed an exclusive deal to only appear on SmackDown, Raw was left without a world championship.
[34] In June 2006, WWE established a third brand dubbed ECW on which stars from the former promotion and newer talent competed.
In June 2012, WWE established the NXT brand as their developmental territory to replace Florida Championship Wrestling.
The NXT Championship was subsequently established on July 1, 2012 when it always was a world title but just on the developmental brand, Seth Rollins defeated Jinder Mahal in the tournament finals to become the inaugural champion.
Uniquely, the Crown Jewel championship belt remains in Saudi Arabia at the WWE Experience building.
The men and women's WWE Crown Jewel champions instead receive championship rings.
The following list shows the wrestlers that are currently holding all active men's world championships in WWE.
The following list shows retired men's world championships and the final title holders before the belts were deactivated by WWE.
The following list shows the inaugural holders for each world championship created and/or promoted by WWE.
The following list shows the ten longest world championship reigns in WWE history.
The following list shows the longest reigning champion for each world championship created and/or promoted by WWE.
The following list shows the wrestlers with the most reigns for each world championship created and/or promoted by WWE.
The following list shows the wrestlers who have the most world championship reigns in total, combining all titles they have held as recognized by WWE.
This list also shows the titles that they won to achieve this record (minimum five world championship reigns).