Wowcher Limited[1] is the second largest British e-commerce deal of the day site in the United Kingdom and Ireland.
The website allows subscribers access to products and services from local merchants.
[citation needed] Founded in 2009 by Nicholas Brummitt and bought in 2011 by DMG Media, Wowcher currently has a user-base of roughly 10 million members.
It is a deal of the day sales website similar to Groupon.
[2][3] Groupon, Wowcher, and Barclaycard’s Bespoke Offers service were growing quickly in the UK online sales market, but the latter two have had their value for money questioned at times in 2014.