[4] Wuvable Oaf loosely depicts men who could be characterized as part of the gay "bear" subculture in that they are queer and of a large, hirsute body type.

He states "It's pretty obvious to anyone who has cracked the book what's going on" and that labels only serve to alienate a potentially larger audience, who might enjoy reading an otherwise completely queer narrative.

[citation needed] As a result, Wuvable Oaf has gained something of a crossover audience, being one of few queer indie comics to receive press outside the gay community.

Several Wuvable Oaf comic releases have included 7" vinyl singles (usually with a picture disc B-side), credited to the fictitious band Eja©uloid, who are portrayed in the story.

Other special edition items have included "Oafberry" flavored lollipops, various gig posters from the bands, temporary "stubble" tattoos, custom guitar pics and scratch & sniff cards portraying the various characters' personal scents.