Wylie Gustafson founded his band, The Wild West Show, in 1988, in Los Angeles at the Palomino Club where they were regulars on Ronnie Mack's Barn Dance.

The group developed their sound alongside artists such as Dale Watson, Lucinda Williams, Dwight Yoakam, Rosie Flores and Dave Alvin.

[7] His book and album, How to Yodel: Lessons to Tickle Your Tonsils, was published by Gibbs Smith in 2007 and is the top selling publication on the rejuvenated vocal art.

As of 2016, Gustafson remains one of the top choices of yodelers and his style can be heard frequently on national advertisements, television and movies.

Some major companies that have used his yodel include Yahoo!, Walt Disney Films, Porsche, Mitsubishi, Miller Lite, Taco Bell and Montana Tourism.

Gustafson is also an accomplished horseman (2005 & 2008 NCHA Western National Finals Top Ten Open Finalist) and cowboy.

Wylie currently resides at his horse and cattle ranch in northern Montana with his wife Jenny and 3 children.