XEFRTM-AM is a radio station on 770 AM in Fresnillo, Zacatecas, Mexico.

The transmitter site is located southwest of Zacatecas.

XEFRTM was awarded in the IFT-4 radio auction of 2017 and is one of three stations GlobalMedia companies obtained in the auction.

The frequency had previously been occupied by XEIH-AM, which migrated to FM as XHIH-FM 103.3.

This article about a radio station in Zacatecas is a stub.