Despite being originally owned by Radiorama, Radiorama affiliates have not owned the station for its entire history; instead, it was bought by Grupo ACIR and broadcast its national Radio ACIR programming, except for a period between 1997 and 2000 when it was known as Azul 730.
It changed to contemporary music in Spanish as Inolvidable in 2003, which lasted until XEEBC flipped to Regional Mexican as La Comadre in 2007.
It was briefly rebranded La Picuda before becoming a franchise of the Ke Buena national format from Televisa Radio.
On June 1, 2021, Radio Resultados gained control of XHEPF-FM 89.1 and moved the Fiesta Mexicana format to that frequency.
In May 2022, Radio Resultados ceased managing this station, which remained a pop outlet under a new brand, Play FM.