The station is owned by Respuesta Radiofónica and carries a grupera format known as La Jefa.

In 1999, Respuesta Radiofónica took over XHMQ and launched a Spanish-language contemporary music format under the name "Stereo Joya".

On July 5, 2004, XHMQ flipped to pop as a franchise of Los 40 Principales, with the Joya name moved to XEHY-AM 1310.

On November 15, 2006, the station switched to grupera as Ke Buena.

After 10 years, it dropped that franchise and rebranded as La Jefa in 2016.