XHMUG-FM is a radio station on 96.9 FM in Mexicali, Baja California, Mexico.

The station is owned by Grupo Radiorama and is known as La Poderosa with a Spanish-language adult hits format.

It was located in Murguia, slated to broadcast on 94.1 MHz and owned by Hector Renato Brassea Eguia.

In 2003, the station adopted a more conventional regional Mexican format as Fuerza Latina.

Radiorama took back operation of the station in September 2018, resulting in the return of the La Poderosa name, but the format changed to classic hits in English and Spanish.