The station is owned by Tribuna Comunicación and carries the Los 40 national format from Radiópolis.

It was owned by María Cristina Toral García.

In the summer of 2018, XHPBA transitioned from the Exa FM franchise, owned by MVS Radio, to Los 40, being known in the interim as "98.7 FM - Siente El Pop".

The move came amid a reported family dispute threatening to tear Tribuna Comunicación apart as well as the decision by competitor Cinco Radio to sell MVS Radio a station, XHJE-FM 94.1, to which the Exa FM franchise would move as an owned-and-operated station.

[2] This article about a radio station in Puebla is a stub.