[1] The specific epithet media (meaning "middle") is from the Latin, and refers to the fact that this species is in the middle of the taxonomic range for this group.

[2] This perennial shrub is found in heathland or eucalyptus forest on sandstone.

It occurs most often in dry sites such as exposed ridges and the sides of hills.

Flowering occurs between August and March, dependent on fire.

This species first appeared in the scientific literature in 1810, in the Prodromus Florae Novae Hollandiae, authored by the prolific Scottish botanist, Robert Brown.