After signing with WWE in 2010, he was assigned to its developmental territory Florida Championship Wrestling (FCW) and adopted the ring name Xavier Woods.

In 2007, Watson took a day off from college to show up unannounced at the main building of Deep South Wrestling (DSW), then a developmental territory of WWE, and apply for a job as a wrestler; coincidentally, his future New Day partner Kofi Kingston (then using the ringname "Kofi Nahaje Kingston") was working in the ring the exact moment he arrived, marking the first meeting between the two.

[13] Creed appeared at Total Nonstop Action Wrestling's Bound For Glory pay-per-view event, teaming with Ron Killings as the replacement for Adam "Pacman" Jones.

On the March 13 episode of Impact!, a promo video with the words "prepare to face the consequences" showed Creed training and announced that he would make his return at the Lockdown pay-per-view on April 13.

Styles, Jay Lethal, Petey Williams, Eric Young, ODB and The Motor City Machineguns formed a faction of younger wrestlers, known as The Frontline, to oppose The Main Event Mafia.

[23] On January 8, 2009 (taped December 16, 2008), fellow Frontline member Lethal chose Creed to cash in his Feast or Fired briefcase with, and the pair won the World Tag Team Championship from the champions Beer Money, Inc. (Robert Roode and James Storm).

At Against All Odds, Lethal Consequences lost to Beer Money, Inc., At Destination X, Creed competed in an Ultimate X match for the TNA X Division Championship which was won by Suicide.

At Sacrifice, Lethal Consequences and Eric Young defeated The Motor City Machine Guns (Alex Shelley and Chris Sabin) and Sheik Abdul Bashir.

[26] On April 4, New Japan Pro-Wrestling (NJPW) announced Watson, under his Consequences Creed ring name, as a participant in the first Super J Tag Tournament.

[28] Creed returned to New Japan on June 28, 2010, teaming up with IWGP Heavyweight Champion Togi Makabe and Tomoaki Honma in the J Sports Crown Openweight 6 Man Tag Tournament.

[29][30] On July 10, Creed defeated Brian Milonas, U-Gene and Tommaso Ciampa to win East Coast Wrestling Association's 2010 Super 8 Tournament.

On the November 18, 2013, episode of Raw, Woods made his main roster debut as he teamed with fellow TNA alumnus and former tag-team partner R-Truth to defeat 3MB (Drew McIntyre and Jinder Mahal).

[48] The following week on Raw, Woods defeated Heath Slater in his singles debut match while being accompanied by R-Truth and The Funkadactyls (Naomi and Cameron).

[58] On the July 29 episode of Main Event, Woods filled a commentary role while he and his group observed a match wrestled by the WWE Tag Team Champions, The Usos.

[59] The trio then temporarily separated as on the August 8 episode of SmackDown, both Big E and Kingston reverted to wrestling singles matches with no sign or mention of the other two members of the group.

From the November 3 episode of Raw, WWE began airing vignettes for Woods, Big E, and Kingston, with the stable billed as The New Day, and presented as overly-positive babyface characters.

[64] The New Day made their in-ring debut on the November 28 episode of SmackDown in a winning effort against Curtis Axel, Heath Slater, and Titus O'Neil.

[68] On the April 20 episode of Raw, The New Day defeated The Lucha Dragons via countout to become the number one contenders for the WWE Tag Team Championship, after Woods held onto Sin Cara's feet to prevent him from re-entering the ring.

[69] At Extreme Rules, Big E and Kingston defeated Tyson Kidd and Cesaro to win the WWE Tag Team Championship, after a distraction from Woods.

[75] The New Day retained the titles against The Dudley Boyz at Night of Champions[76] and Live from Madison Square Garden[77] events by disqualification, and at Hell in a Cell by pinfall.

[81] Despite portraying heels, New Day's strong in-ring performances and entertaining segments garnered positive reactions from critics and live audiences and the trio turned face after mocking The League of Nations (Sheamus, Alberto Del Rio, King Barrett, and Rusev), as the crowd was starting to get behind them.

[104] On the December 26 episode of SmackDown Live, general manager Daniel Bryan revealed a tournament for the vacant United States Championship.

[125] On December 20, at TLC, Kingston and Woods lost the Raw Tag Team Championship to The Hurt Business (Cedric Alexander and Shelton Benjamin).

[130][131] At Crown Jewel on October 21, Woods defeated SmackDown's Finn Bálor in the final to win the tournament and become "King of the Ring"; his first individual accolade in WWE.

Kross attempted to form a wedge between the two tag team competitors, claiming that Kingston was holding Woods back from having a successful singles career, leading to several on-screen and backstage bouts between the two factions.

The feud concluded on the August 19 episode of Raw when The New Day and Odyssey Jones defeated The Final Testament in a Six-Man Tag Team Match.

[136] On the November 25 episode of Raw, after losing to Alpha Academy (Otis and Akira Tozawa) and many weeks of disagreements, the pair had an extremely heated argument, attacking each other's achievements in WWE.

[137] On the December 2, 2024 episode of Raw during the 10-year anniversary cerebration of the formation of The New Day, Big E made an in-ring reunion with Woods and Kingston for the first time since his injury.

However, Woods and Kingston lashed out at Big E for abandoning them after his injury in March 2022 and kicked him out of the stable, turning heel for the first time since 2016, and reconciling with one another in the process.

He performs at various PAX conventions playing the role of Bobby Zimmeruski, a Goliath Barbarian with an obsession for violence and a deep love of cheese.