[9] On the December 17, 2012 episode of Raw, he made his main roster debut aligning himself with Dolph Ziggler and AJ Lee and later winning the Intercontinental Championship.

[13][14] The stable originated from an idea backstage by Woods, who, pitched it to WWE Writer Michael Notarile,[15] after not being given storylines or much time on-screen, worked on creating a "snarky, intelligent, running his mouth, just like total punk" heel character for himself.

[22] On the July 21, 2014 episode of Raw, after Big E and Kingston, who had started pairing up in tag team matches earlier the same month, suffered another loss in what had been ongoing losing streaks for both, Woods came down to address the two and he declared that they could not "get ahead by kissing babies and shaking hands", and that it would be "their time to shine".

[24] However, the group disappeared from television soon after due to WWE creative being unconvinced by their gimmick; they continued to make appearances together at house shows in two-on-two tag team matches, regularly switching the two competing members while the third one acted as manager.

[25][26][27][28][29] From the November 3 episode of Raw, WWE began airing vignettes for Big E, Kingston and Woods, with the stable now being billed as The New Day, displaying a heroic black gospel gimmick.

[30] The New Day made their in-ring debut on the November 28 episode of SmackDown in a winning effort against Curtis Axel, Heath Slater and Titus O'Neil.

[36] On the March 30 episode of Raw, they were involved in an eight-man tag team match alongside The Lucha Dragons (Kalisto and Sin Cara) against Kidd, Cesaro and The Ascension.

[38] When asked about the crowd's disapproval of them in a backstage interview on the April 6 episode of Raw, The New Day claimed that they were hurt and responded in a more aggressive tone, yet maintained their upbeat nature.

During their following match against The Lucha Dragons, Kingston attempted a cheap shot from the outside, even though he was not actually involved in the bout, turning all three men into heels in the process.

[39] On the April 20 episode of Raw, The New Day defeated The Lucha Dragons via countout to become the number one contenders for the WWE Tag Team Championship after Woods held onto Sin Cara's feet to prevent him from re-entering the ring.

[44] The New Day would regain the championship after they defeated Los Matadores (Diego and Fernando), The Lucha Dragons and The Prime Time Players in a fatal four-way match at SummerSlam on August 23.

[53] The New Day then retained their titles at Roadblock against Sheamus and Barrett on March 12[54] and the following night on Raw against Del Rio and Rusev, but were attacked by the entire League of Nations afterwards.

[55] This led to a non-title six-man tag team match between the two stables at WrestleMania 32 on April 3, where The New Day lost,[56] but Big E and Kingston retained their championships once again against Sheamus and Barrett the following night on Raw.

[59] On the May 30 episode of Raw, The New Day defeated The Vaudevillains in a non-title match via disqualification after they were attacked by Luke Gallows and Karl Anderson, sparking a feud between them.

[80] The New Day would go on to host WrestleMania 33, and the following night on Raw, lost to the debuting team The Revival (Scott Dawson and Dash Wilder).

[81][82] On April 11, 2017, The New Day were moved to the SmackDown brand as part of Superstar Shake-up; however, they did not appear for several weeks due to Kingston's ankle injury.

After the entrance and a brief in-ring promo, Big E departed backstage while Kingston and Woods faced SmackDown Tag Team Champions The Street Profits in a non-title brand supremacy match.

[104] On December 20, at TLC, Kingston and Woods lost the Raw Tag Team Championship to The Hurt Business (Cedric Alexander and Shelton Benjamin).

At NXT Deadline on December 10, they defeated Pretty Deadly (Elton Prince and Kit Wilson) to win the titles and became the third WWE Tag Team Triple Crown Champions.

Kross attempted to form a wedge between the pair, claiming that Kingston was holding Woods back from having a successful singles career, leading to several on-screen and backstage bouts between the two factions.

The feud concluded on the August 19 episode of Raw when The New Day and Odyssey Jones defeated The Final Testament in a six-man tag team match.

[118] On the September 16 episode of Raw, Kingston and Woods failed to win the World Tag Team Championship from The Judgment Day (Finn Bálor and JD McDonagh) after the referee was distracted with the remainder of The Judgment Day ("Dirty" Dominik Mysterio, Carlito and Liv Morgan) brawling with Latino World Order (LWO; Dragon Lee, Cruz Del Toro and Joaquin Wilde) at ringside.

[119] On the November 25 episode of Raw, after losing to Alpha Academy (Otis and Akira Tozawa) and many weeks of disagreements, the pair had an extremely heated argument, attacking each other's failures in WWE.

[120] On the December 2 episode of Raw during the 10-year anniversary celebration of The New Day‘s formation, Big E made an in-ring reunion with Kingston and Woods for the first time since his injury and announced that he would return as their manager until he is medically cleared.

[121] The original gimmick of the three, before they took on the name The New Day, was born from Woods's promo in July 2014 in which he suggested creating the stable, and stated: "You cannot move ahead by shaking hands, kissing babies, singing and dancing like a puppet.

The characters first transitioned into an "oblivious bad guys" satire version of their previous gimmick, overly joyous and seemingly unaware of the booing from the fans; they would also start cheating during their matches, but claim that they were justified in doing so.

"[122] In the months following their heel turn, The New Day transitioned away from the gospel aspect, developing their own unique identity and focusing on their new "Power of positivity" gimmick.

"[122] Kenny Herzog of Rolling Stone named the group WWE's "Wrestlers of the Year" for 2015, describing them as "a hat-trick of pro-wrestling awesomeness", having "transformed from preachy dreck to a source of constant entertainment".

[122] At WrestleMania 32, the team emerged from a giant "Booty-O's" box wearing Dragon Ball Z-inspired armor (inherited from Woods's earlier gimmick).

[152][153] On June 12, 2020, episode of SmackDown, Big E and Kingston (acting as a duo because Woods was injured), then SmackDown Tag Team Champions, both took a knee and raised a fist in the air, in homage to George Floyd, whose murder the previous month had raised worldwide protests against racial injustice; they also wore armbands not usually part of their wrestling attires, on which were written names of other individuals whose deaths were due to racial injustice: Shukri Abdi on Big E's, and Tamla Horsford and Breonna Taylor on Kingston's.