Soling after his earlier success convincing Kevin DuBrow of Quiet Riot to record a mellow version of the song "Metal Health" with him, he got the idea for the project and began recruiting musicians to participate.
Some of the songs on the album include a version of "Unforgettable" by Ani DiFranco and Jackie Chan, which he co-produced with DiFranco, Blondie's "Call Me" by Alex Chilton and his band The Box Tops, and a cover of "Shock The Monkey" by Don Ho which Soling also produced.
Later in 2002, after a chance meeting with bassist Steve Kille, of Dead Meadow, while on tour with The Brian Jonestown Massacre the two decided to join forces and redirect the label to reissue Dead Meadow's back catalog.
After the success of the Dead Meadow line of unreleased albums and reissues the label has since focused on releasing a schedule of full-time artists in the psych-alternative music scene.
Xemu is also releasing a series of "children's books for grown-ups" called the Rumpleville Chronicles.