Xeranthemum annuum is a flowering plant species also known as annual everlasting or immortelle.

[2] It is native to eastern Europe and western Asia, is cultivated as a garden flower.

It is an annual plant of dry, sunny lawns, slopes, vines, loess farms and karst bushes.

Immortelles bloom during the summer months, from June to September, when the populations are a delightful pink-lilac flower field.

Immortelle is easy to hold because it feels comfortable in dry, sunny conditions.