In Aztec mythology, Xochiquetzal (Classical Nahuatl: Xōchiquetzal [ʃoːt͡ʃiˈket͡saɬ]), also called Ichpochtli Classical Nahuatl: Ichpōchtli [itʃˈpoːtʃtɬi], meaning "maiden"),[7] was a goddess associated with fertility, beauty, and love, serving as a protector of young mothers and a patroness of pregnancy, childbirth, and the crafts practiced by women such as weaving and embroidery.

Unlike several other figures in the complex of Aztec female earth deities connected with agricultural and sexual fecundity, Xochiquetzal is always depicted as an alluring and youthful woman, richly attired and symbolically associated with vegetation and in particular flowers.

By connotation, Xochiquetzal is also representative of human desire, pleasure, and excess, appearing also as patroness of artisans involved in the manufacture of luxury items.

Anthropologist Hugo Nutini identifies her with the Virgin of Ocotlan in his article on patron saints in Tlaxcala.

A young woman was chosen to be a ixiptlatli which impersonated the goddess and was decapitated, flayed and her skin was worn by a selected man who would then weave as part of a representation of "the gender ambiguity embodied in the cult of lunar deities".