The company is based in Los Angeles, and was founded in 2000 by David Vered, Michael Godigian and Moshe Zaga.

[2] In 2012, YMI began manufacturing levanta cola jeans, which enhance the buttocks.

These are designed for Latina women, and are promoted with the slogan "Wanna Betta Butt?

"[3] YMI also makes "Hyper Flex" jeans, "made out of high-stretch fabric for the athleisure market.

"[4] In 2016, YMI Jeans launched the WannaBettaShape to shape the waist and stomach.