He is known for his distinctive style and unconventional marketing tactics, including freestyling in Call of Duty's online gaming chat rooms and utilizing popular meme formats to expand his footprint and listenership.

[1] Following the song's popularity, Rogers secured a record deal and launched YNG Marketing, which works alongside Empire Distribution and The Orchard.

[3] In 2024 YNG Martyr partnered with Call of Duty for the release of Black Ops 6 to create an advertising campaign.

[4] Rogers has cited numerous literary influences in his personal life and creative work, including Carl Jung and The Alchemist by Paulo Coelho.

[5] YNG Martyr has toured with notable acts such as Iann Dior, DC the Don, SXMPRA, Illy, and more, and performed at music festivals including SXSW, Spilt Milk, Falls Festival, and on Triple J.