The single supports the re-released fan edition of Empezar Desde Cero, which was available since 21 June 2008 in Mexico.

The previous single, "Empezar Desde Cero" was chosen through a poll on RBD's official website.

"Y No Puedo Olvidarte" finished in second place, with 30% of the votes (while "Empezar Desde Cero" gained 40%), edning the decision of choosing a third single.

On 17 July 2008, the song was performed for the first time on television on Univision's Premios Juventud, with the absence of Maite Perroni, due to her filming the telenovela Cuidado con el ángel.

After the release of the parent album, "Y No Puedo Olvidarte" was included in the setlists at numerous presentations and promotional stops as well as being performed during their final two tours.