A social media activist, she has launched several viral campaigns, including Locs of Love, #PrettyPeriod,[11] and #ProfessionalBlackGirl, in her multi-platform digital community.
She has appeared on Good Morning America, CNN, BET, MSNBC, BBC, and NPR and her work has been featured in The New York Times, EBONY, Essence, Fast Company, The Philadelphia Inquirer, ColorLines, and The Root.
[12] Her commentary is featured in A Changing America: 1968 and Beyond, a permanent installation exhibited in the National Museum of African American History and Culture.
She also co-produced a transmedia film (So Young So Pretty So White) focused on the global practice of skin bleaching with director Terence Nance.
[16][17] While her broader research interests are related to African cultural aesthetics, aesthetic practices, and global Black popular culture, Blay's specific research interests lie within global Black identities and the politics of embodiment, with particular attention given to hair and skin color politics.