Yandex Metrica (Russian: Яндекс Метрика tr.

Yandeks Metrika; stylised as Yandex.Metrica) is a free web analytics service offered by Yandex that tracks and reports website traffic.

[3] Yandex.Metrica uses a simple JavaScript tag that a webmaster implements on their website.

The tag collects audience, traffic, and behaviour data for the website.

Metrica can be also linked with Yandex.Direct online advertising platform to collect ads conversion rate.