The Yard-O-Led Pencil Company is a manufacturing company founded in London, England in 1934 It was founded by German immigrant, Ludwig Brenner,[1] to produce his patent propelling pencils which contained twelve three inch leads (that is to say, 36 inches or a yard of lead).
Originally based in Premier House, 12-13 Hatton Garden, London, the company moved in the late 1940s to 1 Great Cumberland Place, London.
After World War II the company merged with Sampson Mordan Ltd whose founder had patented the first mechanical pencil in 1822.
They built a new factory in Birmingham and took over Edward Baker Ltd, another pencil maker.
[2] In 1988, the company was acquired by Filofax Group,[3] which owned it until 2015, when it was re-established itself as "Imperial Yard Ltd".